About

A real estate consultancy, powered by AI

Hlul is a Saudi real estate consultancy. We combine strategy expertise, artificial intelligence, and operator experience to help owners, developers, and funds make better decisions about their assets

What sets us apart

Consulting experience

A team with international-grade consulting experience, working alongside operators who have run assets across the Kingdom

AI at the core

A proprietary intelligence engine that reads plans, visitor movement, and commercial performance faster than any walkthrough

Full sector coverage

Shopping centres, retail, offices, mixed-use, hospitality, and urban development

Technology we own

AI-powered plan analysis, the marketplace, the Insight Layer, and the Recommendation Engine, all built in-house

Leadership

Founding team

Anas Al-Sufyani
Anas Al-Sufyani
Chairman & Co-founder

A leader with deep experience in real estate development, investment, and building entrepreneurial ventures

Emad Al-Thaqafi
Emad Al-Thaqafi
CEO & Co-founder

Strategy consultant and real estate investor with over 10 years of experience in institutional transformation and Vision 2030 programmes

Ahmad Al-Sharif
Ahmad Al-Sharif
CTO & Co-founder

Entrepreneur and consultant with over 7 years in business development, branding, and data-driven decision making

Waseem Shaheen
Waseem Shaheen
Operations & Partnerships, Co-founder

Operations expert with a strong track record in optimising performance and building partnerships at scale

Selected partners

Property owners, developers, operators, and investment funds across the Kingdom

Saudi German Health Hayy Development Co. MEED Al Saud Plaza Dirah

Let's uncover the hidden value in your assets

Get in touch